Frequently asked questions

What is FoundUp, and who is it for?

FoundUp helps businesses improve their websites, content and visibility in AI search. We work with local businesses, professional service firms, suppliers and ecommerce brands that want customers to find them online. Our team provides hands-on support, from reviewing what needs attention to preparing changes, publishing and ongoing tracking.

What work does FoundUp do?

Depending on the agreed scope, we review your website and relevant AI answers, identify missing or inaccurate information, and prepare updates to pages, product or service descriptions, FAQs and business listings. You confirm the business details and content. We then handle the agreed publishing work and track subsequent performance.

Do I need a new website if I already have one?

Not necessarily. FoundUp starts by reviewing your existing website and what can be improved on its current platform. If platform limitations or project requirements call for migration, a rebuild or additional development, we explain the reasons, scope and costs before you decide.

Can I start without a website?

Yes. We can start with a new website, first agreeing on your audience, content and required features, then working with your existing business materials. Suppliers can present products and enquiry information, while ecommerce brands can showcase products and buying options. Checkout, inventory and other commerce features are scoped separately.

Which AI platforms do you monitor, and how do you measure performance?

Your service plan specifies the platforms, questions, markets, languages and tracking frequency. We record brand mentions, website citations and the accuracy of business information in test answers. Where data is available, we also review website visits and enquiries. Test results reflect observations under defined conditions, rather than every user’s experience.

What do you need from me, and what will I approve?

You provide existing business materials, product or service information, and any necessary platform access. We handle the analysis and prepare changes. You confirm important facts—such as prices, specifications, qualifications and service coverage—and approve the content before publication. We’ll explain what information is missing and what we need from you.

How much does it cost, and when will I see progress?

Our pricing page lists plan prices, website setup fees and service allowances. Custom requirements are quoted separately. We agree on deliverables and estimated timelines before work begins. You can review progress through findings, drafts and published changes. Search rankings and AI answers depend on factors including platform updates, so there is no fixed timeline for visibility gains.

Can FoundUp guarantee AI recommendations or search rankings?

No. Search and AI platforms decide which websites to show, which sources to cite and which businesses to recommend. FoundUp carries out the agreed website and content improvements and records subsequent performance. We do not guarantee specific rankings, indexing, citations or recommendations.